Converse Sets Up Santogold, N.E.R.D. Collab
Wed, 11 Jun 2008 09:45:07
Julian of the Strokes is also on the track
"I've always wanted to work with Julian and I'm a big fan of The Strokes," explained Williams in a statement. "Santogold is super-talented and she cares about music so much that it's not just about sound, it's a visual aesthetic. Working together on original music that crossed all of our inspirations was completely refreshing and I love the track. As for partnering with Converse, I only wear and support the things that I like. The Chuck Taylor is the golden goose egg."
"As an artist that is just breaking, being asked by Pharrell and Julian to join them on this project was a dream," added Santogold. "Working across musical genres was like creating a patchwork where I got to weave together various influences and allow them to co-exist in a fresh and original way."
"My Drive Thru" will receive a proper music video treatment this summer, right alongside a full print/online/street push. Entitled "Three Artists, One Song," the ad campaign will also feature such up-and-coming artists as Kid Sister, Fiery Furnaces, and Bradford Cox of Deerhunter/Atlas Sound.
—The ARTISTdirect Staff
06.11.08
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